Service · Facebook and Instagram ads
Meta ads management for leads and sales
theadwiz plans, builds and manages Facebook and Instagram ad campaigns for businesses in Pakistan, the UAE and the US. In our published campaigns, a WhatsApp lead has cost as little as Rs 25.53, a “Call now” tap Rs 8.10, and one online store earned 23.8 times its ad spend in a month.
What you get
- A campaign plan built around one goal: leads, calls, chats or sales.
- Audience research and targeting by location, age, interests and language.
- Ad creative made for the feed: short videos, carousels and images.
- A/B tests of audiences and creative, so the budget moves to what works.
- Clean tracking, so every lead and sale is counted.
- A live dashboard and a monthly review in plain words.
Campaign types we run
- WhatsApp chat campaigns. Enquiries land in your WhatsApp. Example: 370 course leads at Rs 25.53 each.
- “Call now” campaigns. Ads with a call button for buyers who want to talk. Example: 1,481 call taps at Rs 8.10 for a real estate project.
- Purchase campaigns for online stores. Judged by return on ad spend. Example: 23.8× for a UAE store.
- Website traffic campaigns. Examples: Rs 8.99 per click for an online print shop and $0.29 per click for a US event business.
- Lead and application forms. Example: 28 job applications at Rs 28.69 each.
How we work
- Discover. We dig into your business, your buyers and your numbers. You get an honest read on what is working, what is not and where the quick wins are.
- Plan. We turn what we learned into one clear plan: the channels, the budget, the messages and the targets we will hold ourselves to.
- Launch and test. We make the creative, build the campaigns and launch. Then we test, tweak and scale every week.
- Measure. You get a live dashboard and a monthly review in plain words. We show what moved, what did not and what we will do next.
Results from real campaigns
Every figure below comes from Meta Ads Manager. Each row links to the full case study with the dashboard screenshots.
| Business | Market | Period | Result | Cost |
|---|---|---|---|---|
| Marketing agency | Pakistan | Feb – Mar 2023 | 370 WhatsApp leads | Rs 25.53 per lead |
| E-commerce store | UAE | May 2025 | 128 purchases, AED 299,051 in sales | 23.8× return on ad spend |
| Real estate project | Pakistan | Oct 2021 | 1,481 “Call now” taps | Rs 8.10 per tap |
| Water delivery brand | Pakistan | Sep – Oct 2022 | 145 WhatsApp chats | Rs 90.43 per chat |
| Event photo booth | USA | Jul – Aug 2021 | 607 website clicks | $0.29 per click |
| Online print shop | Pakistan | Jan – Feb 2021 | 540 website clicks | Rs 8.99 per click |
| Recruitment | Pakistan | Oct 2021 | 28 job applications | Rs 28.69 per application |
Working together
- We usually start with a smaller test budget, prove what works, then scale.
- We start with a three month engagement so campaigns have time to learn, then it is month to month.
- Your ad accounts, pages, data and creative stay yours. We work inside your accounts.
Case studies
Questions, answered
How much do Facebook and Instagram ads cost in Pakistan?
There is no fixed price: you set the budget, and the cost per result depends on your offer, audience and creative. In our campaigns, results have cost Rs 8.10 per “Call now” tap (real estate, 2021), Rs 25.53 to Rs 98.29 per WhatsApp lead (training courses, 2022 to 2023) and Rs 90.43 per WhatsApp order chat (water delivery, 2022).
How fast do Meta ads bring results?
Ads can start bringing enquiries within days of launch. In one of our campaigns, a real estate video ad collected 1,481 call taps in about ten days. Results usually improve over the first weeks as we test audiences and creative.
What is the difference between WhatsApp, call and lead-form ads?
All three collect enquiries, but in different places. WhatsApp ads open a chat with your business, call ads dial your number, and lead forms collect details inside Facebook or Instagram. We pick the one your buyers prefer and test it against an alternative.
Do I keep ownership of my ad account and data?
Yes. Your ad accounts, pages, data and creative belong to you. We work inside your accounts, so you keep everything if we ever part ways.
Do you manage Meta ads for businesses outside Pakistan?
Yes. We have run campaigns for an online store in the UAE (23.8× return on ad spend in May 2025) and for an event business in Los Angeles ($0.29 per website click).
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