Case study · E-commerce store · UAE · May 2025
23.8× return on ad spend for a UAE online store
In May 2025, Meta ad campaigns run by theadwiz for a hospitality-supplies online store in the UAE turned AED 12,577 of ad spend into AED 299,051 in tracked website sales: 128 purchases and a 23.8× return on ad spend (ROAS). The English-language ad set alone returned 57.46×.
Facebook + Instagram · website purchases
The goal
Turn ad spend into online orders for a hospitality-supplies store.
The challenge
Two languages, many products and price-sensitive buyers. The budget had to follow the purchases, not the clicks.
What we did
- Split ad sets by language (Arabic and English) and by offer (items under AED 10).
- Kept a separate prospecting ad set for new customers.
- Tracked every purchase and its value on the website, then judged each ad set by its return, not its clicks.
The outcome
128 purchases and AED 299,051 in sales from AED 12,577, a 23.8× return. The English ad set alone returned 57.46×.
The proof: Meta Ads Manager screenshots
These are the campaign’s own dashboards for the period shown. Select a screenshot to open it full size.
Key facts
- Business
- Online store (hospitality supplies)
- Market
- United Arab Emirates
- Campaign period
- May 2025
- Platform
- Facebook and Instagram (Meta ads)
- Goal
- Website purchases
- Ad spend
- AED 12,577
- Tracked sales
- AED 299,051
- Purchases
- 128
- Return on ad spend
- 23.8× overall; 57.46× for the English ad set