Case study · Real estate project · Pakistan · Oct 2021
1,481 “Call now” taps at Rs 8.10 each for a real estate project
In October 2021, a Facebook video ad run by theadwiz with a single “Call now” button brought a real estate project in Karachi 1,481 call taps in about ten days for Rs 12,000, or Rs 8.10 per tap. The ad targeted people aged 25 to 60 in Karachi who were interested in property.
Facebook · “Call now” button
1,481taps on “Call now”
Rs 8.10per tap
Rs 12,000spent
~10 daysof delivery
The goal
Get home buyers to phone the sales team directly, not just like the post.
The challenge
Property ads collect views and likes but few calls. The project needed people to pick up the phone.
What we did
- A short video ad about the project’s green surroundings, with a single “Call now” button.
- Targeted Karachi, ages 25–60, people interested in property and real-estate portals.
- Reached English and Urdu speakers.
The outcome
1,481 call taps in about ten days for Rs 12,000, at Rs 8.10 each.
Who tapped “Call now”
Share of taps, with cost per tap
The proof: Meta Ads Manager screenshots
These are the campaign’s own dashboards for the period shown. Select a screenshot to open it full size.
Key facts
- Business
- Real estate project
- Market
- Karachi, Pakistan
- Campaign period
- October 2021 (about ten days of delivery)
- Platform
- Facebook (Meta ads)
- Goal
- Phone calls to the sales team
- Spend
- Rs 12,000
- “Call now” taps
- 1,481
- Cost per tap
- Rs 8.10
- Audience
- Ages 25 to 60, interested in property and real-estate portals