Industry · Real estate
Facebook and Instagram ads for real estate projects
We run Meta ad campaigns that get property buyers to call or message your sales team, not just like a post. For a real estate project in Karachi, one video ad with a “Call now” button brought 1,481 call taps at Rs 8.10 each in about ten days.
The problem with most property ads
Property ads often collect views, likes and comments while the sales team’s phone stays quiet. A big audience means little if buyers never speak to a salesperson. So we build each campaign around one action: a phone call or a WhatsApp chat.
How we run real estate campaigns
- One clear action per ad, “Call now” or a WhatsApp chat, so an interested buyer reaches your sales team in one tap.
- Targeting by city, age and property interest, including people who follow real-estate portals.
- Creative that shows the project: short videos of the location and its surroundings.
- Ads that reach both English and Urdu speakers.
- Plain reporting: what was spent, how many people called or messaged, and what each one cost.
A real campaign: 1,481 call taps at Rs 8.10
In October 2021 we ran a short video ad about a Karachi project’s green surroundings, with a single “Call now” button. We targeted people in Karachi aged 25 to 60 who were interested in property and real-estate portals. The ad collected 1,481 call taps for Rs 12,000. Men made 1,337 of the taps (Rs 8.10 each) and women 140 (Rs 8.24 each).
A tap on “Call now” is a call attempt, not a qualified lead, so we report it as a tap. Read the full case study, with the dashboard.
The case study
Questions, answered
How much does a real estate lead cost on Facebook in Pakistan?
It varies with the project, the price point and the city. In our October 2021 campaign for a Karachi project, each tap on “Call now” cost Rs 8.10. A tap is a call attempt, so a qualified buyer enquiry costs more. We agree a target for your project before spending.
Are call ads or WhatsApp ads better for property?
Both work, and they suit different buyers. Call ads suit buyers who want to speak to a salesperson straight away. WhatsApp ads suit buyers who prefer to ask questions and receive details first. We test both and keep the one that brings serious enquiries for less.
What kind of ad creative works for real estate?
Show the project and its surroundings. In our campaign, a short video about the project’s green surroundings with one clear “Call now” button brought 1,481 call taps in about ten days.
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