Case study · Water delivery brand · Pakistan · Sep – Oct 2022

145 WhatsApp order chats for a water delivery brand

In September and October 2022, hyper-local Meta ads run by theadwiz brought a water delivery brand in Pakistan 145 WhatsApp chats for Rs 13,112, or Rs 90.43 per chat. Women started chats for Rs 64.94 each, over a third less than men (Rs 103.75).

Facebook + Instagram · WhatsApp orders

145WhatsApp chats

Rs 90.43per chat

Rs 64.94per chat from women

Rs 13,112spent

The goal

Bring in delivery orders from homes the brand could actually reach.

The challenge

Delivery only covered certain neighbourhoods, so city-wide ads would waste money.

What we did

Pin-radius targeting around the service areas, ages 20–55.
A “Free delivery” video creative with a WhatsApp button.

The outcome

145 chats at Rs 90.43. Women replied for over a third less than men.

Cost per chat by gender

Sep – Oct 2022

The proof: Meta Ads Manager screenshots

These are the campaign’s own dashboards for the period shown. Select a screenshot to open it full size.

Meta Ads Manager screenshot. 145 chats at Rs 90.43 — 145 chats at Rs 90.43

Meta Ads Manager screenshot. Women 35% of chats, at a lower cost — Women 35% of chats, at a lower cost

Key facts

Business: Water delivery brand
Market: Pakistan
Campaign period: September to October 2022
Platform: Facebook and Instagram (Meta ads)
Goal: Delivery orders on WhatsApp
Spend: Rs 13,112
WhatsApp chats: 145
Cost per chat: Rs 90.43 (Rs 64.94 from women, Rs 103.75 from men)