Case study · Event photo booth · USA · Jul – Aug 2021

607 website clicks at $0.29 each for a Los Angeles event photo booth

In July and August 2021, a Facebook traffic campaign run by theadwiz sent 607 visitors to the booking site of a Los Angeles event photo booth for $174.67, or $0.29 per click. It targeted people interested in events, weddings and photo studios, plus friends of people with a birthday that week.

Facebook · website traffic

607website clicks

$0.29per click

$174.67spent

LAtargeted city

The goal

Send Los Angeles event planners and party hosts to the booking site.

The challenge

A small budget in an expensive US market.

What we did

Interests in events, weddings and photo studios.
Added “friends of people with a birthday this week”, people about to plan a party.
Pixel tracking on the website.

The outcome

607 clicks for $174.67, at $0.29 each.

The proof: Meta Ads Manager screenshots

These are the campaign’s own dashboards for the period shown. Select a screenshot to open it full size.

Meta Ads Manager screenshot. 607 link clicks at $0.29 — 607 link clicks at $0.29

Key facts

Business: Event photo booth
Market: Los Angeles, United States
Campaign period: July to August 2021
Platform: Facebook (Meta ads)
Goal: Visits to the booking website
Spend: $174.67
Website clicks: 607
Cost per click: $0.29