Case study · Recruitment · Pakistan · Oct 2021

28 job applications for Rs 803 with a Facebook hiring ad

In October 2021, a Facebook job ad run by theadwiz for a front-sales role in Pakistan brought 28 applications for Rs 803, or Rs 28.69 per application. Most applicants were aged 18 to 34.

Facebook · job applications

28applications

Rs 28.69per application

Rs 803spent

18–34main age group

The goal

Find candidates for a front-sales role.

The challenge

Applicants were needed quickly, on a very small budget.

What we did

A simple job ad with an in-app application form.

The outcome

28 applications for Rs 803.

The proof: Meta Ads Manager screenshots

These are the campaign’s own dashboards for the period shown. Select a screenshot to open it full size.

Meta Ads Manager screenshot. 28 applications at Rs 28.69 — 28 applications at Rs 28.69

Key facts

Business: Employer hiring for a front-sales role
Market: Pakistan
Campaign period: October 2021
Platform: Facebook (Meta ads)
Goal: Job applications
Spend: Rs 803
Applications: 28
Cost per application: Rs 28.69